Company history
Jean BRUEL created “Bateaux-Mouches®” from a quirky idea that had a real ring to it: “explore Paris from its best avenue of them all: the Seine”. By purchasing one of the last steamboats, used during the universal exhibition of 1900, in 1949 he introduced a novel activity to the Seine: guided tours without stops, departing from a fixed port and returning to the same place. To promote his new endeavour, Jean Bruel arranged an avant-garde PR operation: On the 1st April 1953, during the inauguration ceremony of his new boat the “Jean-Sébastien Mouche”, the Minister for Transport of the time unveiled the bust of an illustrious, fictitious character, with the same name as the boat and introduced him as the creator of the famous Bateaux-Mouches®.